For the first time ever, Diet Coke packaging will prominently feature the hashtag #ShowYourHeart. Throughout the month of February, American Heart Month, fans can use social channels to trigger a donation from Diet Coke to the cause, up to $100,000. For every fan that uploads a heart-inspired photo on Twitter or Instagram using the hashtag #ShowYourHeart, Diet Coke will make a $1 donation to the Foundation for the National Institutes of Health. For more information on how to get involved, visit the Diet Coke website.
More to come on my work with this campaign... Including highlights from the Red Dress Collection show at Fashion Week and some exciting behind the scenes chats with the brand ambassador for the campaign, Minka Kelly!
FTC disclosure: This is a sponsored post. I have received compensation in exchange for my participation as a blogger ambassador in the Diet Coke® The Heart Truth® program.