One to Watch from LA Fashion Week: Jen Awad

Tuesday, March 30, 2010



I made a quick trip to LA during Fashion Week to check out some tradeshows and a few runway presentations; to be honest, there wasn't much to write about for this blog. During the Designer Launch Pad group runway show for emerging labels at California Market Center, however, I sat up and started furiously scribbling notes and clicking away with my camera when the futuristic yet ladylike Fall 2010 looks by LA native Jen Awad came down the runway.

Using a simple palette of cream and black with a dash of blinding gold, the FIDM-educated designer demonstrated a maturity and point of view well beyond the three seasons she has been designing under her eponymous label. Some standouts for me during this brief sneak peek of her Fall pieces include a black sleeveless leather dress with pearl fringe that waved alluringly as the model walked, a shiny cropped, tailored gold jacket and a fitted leather trench with oversized silver buttons and an asymmetric cowl. I still dream about her pearl trimmed pieces.

While I was sad to miss checking out her full collection during CONCEPT which featured pieces in brighter colors and more dramatic silhouettes, you can read about the show at Dedicated Follower of Fashion. Keep an eye on this young designer, readers. She's definitely a new talent to watch.











18 comments:

VersaStyle said...

i love the jacket/dress from the last picture..

and yes LA fashion week is always a bummer..

janettaylor said...

J'adore those blouse! :)

P.S.: ♥Please don’t forget to join the Sporty Knit Tigh-High Socks GIVEAWAY!♥

Good luck!

CCWai said...

I think the see through shirt in the second picture is very nice. The jacket in the last picture is absolutely fab!

Arushi Khosla (FabBlab) said...

This is absolutely fab. Esp. love the ruched details!

Chic 'n Cheap Living said...

Oh that last jacket/dress with the funnel neck...yes please!

Brigadeiro said...

Love the collar on the last coat! :)
xx

me in wonderland said...

i love love love the fashions on your blog :) I also have an enticing fashion blog, however mine is yet to be the height of yours as mine is just getting off the ground and I yet to have many posts on it! However, please read and read and read and leave comments and tell me what you think? I really would value and take into account your opinion - I aspire to be a fashion journalist so please tell me if I need to be more indepth or interesting or less wordy whatever! Pleasepleaseplease let me know! Follow my blog and spread the word! love you lots xx

Sher said...

I can see what you meant when you told me a few months ago, sheers are in. I have a white house blk market sheer blouse I should pull out again.

Chessa! said...

more please! this coverage is fabulous.

veronica<3 said...

Great photos!
Love this blog so much <3
Xoxo Veronica
fashi0npassi0n.blogspot.com

Susan said...

wow, I love the second look so much!
xoxo

Kelsi said...

Thank you so much for the link D!

I love Jen Awad (as you may have figured)


Kxx

Vyque said...

I really like the last two outfits, but the shiny gold is giving me C3PO

Syed (dapper kid) said...

YUM to the metallic jacket, that looks so cool!

StuddedLilly said...

got some really nice looks, my favorite is the second look with the sheer top and high waist pants..
thanks for bringing us some fresh fashion

xxjess

WendyB said...

like the dress with the doodads down the sides.

Tiffany said...

Wow, these pieces are gorgeous. Thanks for always introducing us to new designers!

Kristin said...

Loving the fabulous use of metallics!

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