Accessorize This: Envy Couture

Thursday, March 25, 2010

They Will Want Your Shoes: Envy Couture
by Denise Grayson

Oh how we love our shoes. Imagine if we could build our ideal pair; take those favourite red pumps, make them nude and shorten the heel a bit to go with everything in our wardrobe? Envy Couture is already onto this brilliant idea, offering bespoke services both in their London showroom and online. With a few clicks you can choose the style, fabric, colour, heel size and finish, and indicate the size of your shoe. To complete the specifications you are asked to measure your foot according to their guidelines and you can even note differences between your right and left to ensure a perfect fit.

Envy Couture

Envy Couture

Envy Couture
all images courtesy of Envy Couture

The custom options are plentiful. The shoes are offered as day or evening looks and there are 35 different styles in total. Fabrics include suede, satin, kidskin and leather and for more exotic tastes you can have crocodile, snakeskin or horse hair. And the palette leaves you wanting for nothing with its selection of pastels, earth tones, neutrals and brights.

Future brides can create their dream shoe for the big day with Envy Couture’s bespoke wedding service. There are 18 styles with a full range of colour options to match bridesmaids’ dresses or give an alternative to the traditional white – how about walking down the aisle in turquoise suede slingbacks? Okay, maybe not. The point is, there is plenty of room to play and consider all kinds of fun and beautiful scenarios.

Envy Couture Bridal

Envy Couture Bridal

Envy Couture was launched in 2006 in London by Annabel Leung who is also the label’s designer. After studying at Goldsmiths College and the London College of Fashion, she was motivated to develop the concept of a bespoke shoe boutique when she’d had enough of trying to find beautiful shoes to fit her tiny feet. Inspired by London, Paris and Hong Kong, her collections are a mix of high fashion and classic designs that are customized for each client and individually made to order.

Thanks to Annabel, no foot need go without a gorgeous, expertly crafted, perfectly fitted shoe! For more information, check out

Denise Grayson is our Accessories Editor and also writes about fashion at The Swelle Life.


Lemondrop Marie said...

What amazing ideas... my brain hurts with the possibilities. I would have plaid in so many ways- I wouldn't be able to afford milk- but I would have plaid.

Marie @ Lemondrop ViNtAge
Spring into Spring giveaway

Shrimp Salad Circus said...

What a fantastic idea - perfect for a wedding! I love the corset-back pumps, and I think I fall head-over for any shoes with ribbon-wraps!

Brigadeiro said...

The ivory round front heel with the red detailing at the back is so cute!

Leah said...

I really want to customize my shoes and this is such a fabulous idea. I love the store concept.

Have a great day! xoxo

WendyB said...

The white ones with the red detail are a little provocative ;-)

I immediately thought of a body part.

daisychain said...

Oh wow, these are incredible.

MissKimmy said...

fantastic idea!!! def. need to keep them in mind- brings out everyone's inner shoe designer!

XO Kimmy

janettaylor said...

Great idea!

P.S.: ♥Please don’t forget to join the Sporty Knit Tigh-High Socks GIVEAWAY!♥

Good luck!

Sheena said...

A bespoke shoe service? Sign me up! The shoes are very cute and classic. PS. I might just walk down the aisle in turquoise suede slingbacks :)

Jaime @ La vie...J'aime said...

Oh I love that wedding shoe w/ the buttons down the beautiful!

nookie said...

loving these!so pretty!

apparellel said...

haha. i agree with wendy b... ooh la la! this is an amazing concept, wish i had thought of it first. damn!


Cindy Whitehead said...

Great idea - love the details on the backs of the shoes. So pretty and sexy.

Denise @ Swelle said...

'Tis a fabulous idea, isn't it? I'm going to look into this myself because I have a closet of shoes that I can't walk in - it's getting ridiculous! And the prices are so reasonable for what they're offering it would be silly not to consider a custom pair before looking at anything else. And there's a sale on at the moment - even better!

Thanks for your comments!

(Oh, Wendy! I'm assuming you mean an elbow.)

Denise xx
Accessories Editor, Dream Sequins

Elizabeth Marie said...

The options are so endless...I love sites like this!

Style with Benefits said...

Wow, I'm kind of in love with this idea. I esp. love the back of those shoes. Thanks for sharing!

xo, becs

Jillian said...

that last pair is kinda beautiful very sexy

Breathless Ms. Seberg said...

This is brilliant...why don't more folks offer this? It's so hard to find the PERFECT shoe...I mean, I guess you can get a white heel dyed at Not the same.


Ms. Seberg

Wanderlusting said...

I have special feet (it's a disability) and though I cram them into shoes I often shouldn't wear or dream about the shoes I actually can't wear, this would be amazing for me.

I will do this one day - I owe it to my feet and all the hell and tears they bring me!

Lusty xx00

Ergonomic Office Chairs said...

Beautiful designs...
Thank you for sharing them here...

StuddedLilly said...

oh my! what an amazing idea! right away i'm already thinking what kinda shoes i would design! haa


E said...

I love how that red and white shoe looks like it has stitches (like stitching up a wound) how deliciously morbid!

xs said...

that's a really cool idea. i wonder why no one's thought of it before!

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