NYFW Diaries: Popomomo Fall/Winter 2010

Saturday, February 27, 2010

I sent my friend, Audrey, a lover of casual-chic clothing to cover Popomomo's Fall/Winter 2010 collection at The GreenShows. It's no secret that we are big fans of the eco-friendly Los Angeles label, and covered their collection last season at LA Fashion Week. In our opinion, this is Popomomo's strongest collection to date. Expect to see more great, wearable pieces from this emerging label...

all images courtesy of the designer

Popomomo Fall/Winter 2010
by Audrey

According to the program notes, Popomomo's F/W/ '10 collection, entitled "City of Quartz" was "inspired by the literal idea of a cold, beautiful city and the book of the same name about Los Angeles by Mike Davis."

I wasn't sure what to expect at the runway show for emerging label Popomomo (which stands for "post-post modern movement"), during The GreenShows at New York Fashion Week. What I really loved about the pieces was that they were all made out of soft, breathable fabrics which also happen to be eco-friendly. Standouts for me include a black hemp/organic cotton fleece intersection dress with a steel satellite scarf and grey oxford dress with ladder detail in the back with purple jewel accent. Throughout the collection, muted colors were paired with bright teal, emerald, purple and blue colors.

Although this is Popomomo's Fall/Winter collection, it is definitely clothing suitable for warmer climates, which makes sense since designer Lizz Wasserman is based in Los Angeles. Being a LA girl myself, I've decided that I want every piece of the collection in my closet.

What do you think of this collection? What is your favorite look?


The Style Revolution said...

I love the emerald tone

jenny said...

i want every piece too!

theTrendyDwarf said...

This collection uses eco friendly material which I love and it could also explain the green pieces in the collection. The designs are simplistic and chic, but very masterfully made. I will be looking more into this collection from now on. I love it! The necklace from this collection is my favorite accessory piece ever! If I was a woman I would definitely purchase it no matter how much the cost ASAP.
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Shop N' Chomp said...

I loved that book. What a great collection! I esp like the black and white dress. =D

Brigadeiro said...

LOVE the drapey cardigan worn with the patterned dress! Great pieces! ;) Thx for sharing!

MissKimmy said...

beautiful looks!

XO Kimmy

Chic 'n Cheap Living said...

The necklines are gorgeous and yes - very wearable!

Audrey Ellen said...

I wanted to add how nice the venue was in contrast to the craziness of Bryant Park. Special thanks to Paul at State Street PR for hooking us up with front row seats.

apparellel said...

i am so in love with the emerald/teal/bluish green color. haha. can't tell from the pics but it's one of my fave colors. love.


Susan said...

love these little dresses- very pretty & wearable!

Diana said...

I'm catching up, too, DS!! I'm so behind!

I can't wait to browse through your NYFW photos!

Kristin said...

I'm totally enamored with the cut out shoulder piece...and the color palette is gorgeous!

Greta said...

Wasn't that a great show! I loved the little designer details that made the collection special and stylish. So happy designers are designing greener!

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