Designer Profile: Erika Hendrix

Tuesday, January 5, 2010

"Pretty" doesn't have to be an anathema in fashion. Pastels and florals can be edgy while still retaining their feminine allure. That's precisely the mood for the S/S '10 collection of German womenswear designer Erika Hendrix: retro feminine with a modern naughty wink; the 30 piece collection entitled "Baby, you're the ginchiest!" takes visual cues from '50s era rock-n-roll and pin-up girls. The lookbook photos may amp up the vintage factor, but you can imagine pieces by the German designer, whose eponymous label launched in 2005, mixing well with other pieces from your wardrobe. Here are some of my favorite images from her lookbook... I'm especially loving the pastel blue leopard print sweater, peach poodle skirt and the bold dark floral print on her floaty, mostly cotton pieces.









What do you think? How would you style these pieces?

All images courtesy of the designer. For more information, check out
http://www.erikahendrix.com.

43 comments:

InnyVinny said...

The styling here is PERFECTION. Not too girlie, not too tough. Makes me want to wear florals. =D

selena said...

i love the layered pink skirt on the top right, and the dreaminess of it all. gorgeous!

xx

www.dearselena.com

Brunch at Saks said...

This shoot is gorgeous. Elegant, yet subtle and fun!

Gabbi said...

Gorgeous wear and photographs D♥. I love the contrast of soft pastel with dark almost goth like attire and make up.

MizzJ said...

Mmm edgy florals, you know I love it!

thegoodgirlgoneblog.com said...

I love the pink flouncy skirt!

nicole said...

lol I haven't heard the term "ginchi" used in awhile! I love the pin-up girl influence on this collection. She has some really gorgeous pieces. The third photo with the black top and taupe trousers looks comfy yet chic. Great profile D!

yiqin; said...

The last photo is stunning.

nicole said...

btw, I think you should get those grey suede Acne wedges! I love the contrast of the wedge against the grey suede, what's not to love? (don't mind my enabling for vicarious shopping purposes hehe)

My Passport to Style said...

Hi sweetie Happy New Year, great shapes in these shots,such a treat! Sorry I have not commented in a while my son was very ill over Christmas. Wondered if you might want to exchange blog links with me over @ My Passport to Style? Sharon xx UK

Eden said...

thank you so much for the comment re my return! its been quite awhile and i definitely missed your blog as well. i'm glad DS is expanding to new heights in 2010! ill defintely be here to read on:)

<3
eden

nicole said...

Hey D!

I tagged you to design a random album cover. See post for more details.

(sorry for the spam!)

http://www.lemodedujour.com/2010/01/i-design-album-covers-at-3am.html

Retro Chick said...

I love her skirts, particularly. They're a fantastic shape.

Jessica said...

Each of the items is lovelier than the last! I'd kill for the pink skirt!

CC said...

Love these pieces! They're so adorably vintage. :)
Xx

Couture Cookie said...

I would kill to own that floral dress! I never know how to style garments until I see them "in person" so my answer to that question is open as of now... xoxoxo.

The Style Mansion said...

I love every single outfit!

kpeach said...

really beautiful and feminine pieces

janettaylor said...

WOW! I love the baggy/harem pants. YAY!

X♥X♥

Intrinsically Florrie said...

Pastels and florals: yes please!
Her stuff looks really beautiful, time to check the website out. :)

Florrie x

laurakitty said...

I adore the whole outfit on the top right- the pale blue leopard print next to the peach is just dreamy!

Leah said...

The pieces are clean... they are gorgeous.

hannah elizabeth said...

i'm not usually a huuuuge fan of the 50s but these looks are simply amazing! perfect balance of edgy and feminine.

Hanako66 said...

oh d, these are right up my alley! i adore each and every piece!

the girl with the satchel said...

I really love these photos, I wish more shops sold this style of clothes, your blog is really awesome by the way xxx

Susan said...

wow, how feminine! love them all.
xoxo

PinkBow said...

the top right style is my favourite

Style, She Wrote said...

Love the way the full pink skirt is styled! I'd wear it just like that.

Couture Carrie said...

Exquisite pieces! I would style these sweet pieces with some edgy boots and piles of bangles!

xoxox,
CC

marian said...

lovely feature,the florals are so pretty.Thanks for all the support on the new site, you are amaazing. It features sections on news on beauty,fashion and culture. It will still feature my personal outfit posts which are in the style diary section accessed at the style diary tab on the menu bar at top of site.
have a lovely day my dear
xx
marian.

Diane said...

i love the skirts! this collection is so beautiful

nicola ticola ponders said...

Ah these are delightful, I love the skirts, they're the perfect shape for me, I'd wear them with printed tees and cardigans, maybe throw in some socks for good measure!

nicola xx

bryna said...

these are gorgeous.

ChYmEc!nDy** said...

Nice blog. I am now a follower.


http://chymecindyblog.blogspot.com
http://mylittlechyme.blogspot.com

Novie said...

Love your blog.

http://shegotsstyle.blogspot.com

Cafe Fashionista said...

I would not change a thing about the way each of these pieces are styled - they are amazing as is! Oh, I'm in love with Erika Hendrix - and I need the outfit in the third picture. Tres fabulous!! :)

drollgirl said...

girlie flowery stuff can be AWFULLY GIRLIE. iahahahaha. i like the edgier floral stuff, for sure!

happy new year to you!

and i cannot explain lil wayne's teef thing. some say it is a grill, some say it isn't. it is hideous, for sure. :)

Maria Confer said...

Oh, wow this collection is stunning. I love the floral prints and the pant outfit reminds me of K. Hepburn.

Lulu Letty

alissa said...

LOVE the top right skirt - pink with just the right amount of fullness. its a tutu without being a tutu :)

Grace Like Kelly said...

Love the styling, its sooo perfect, its classy and girlie, but still grown-up. I love it.

Livie said...

my gosh i love this! especially that peach poodle skirt.

Helen Cox said...

Oooh these are amazing. I particularly like that pink flared skirt. It's to die for. I'm going to be looking out for one of those for myself.

Patty Ann said...

i really like the peach/pink double layered skirt in the top picture. i like the pink and gray combo in the pic, but i'd try it with a silver top or smtg metallic to give it that edge you mentioned!

xx


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