"Pretty" doesn't have to be an anathema in fashion. Pastels and florals can be edgy while still retaining their feminine allure. That's precisely the mood for the S/S '10 collection of German womenswear designer Erika Hendrix: retro feminine with a modern naughty wink; the 30 piece collection entitled "Baby, you're the ginchiest!" takes visual cues from '50s era rock-n-roll and pin-up girls. The lookbook photos may amp up the vintage factor, but you can imagine pieces by the German designer, whose eponymous label launched in 2005, mixing well with other pieces from your wardrobe. Here are some of my favorite images from her lookbook... I'm especially loving the pastel blue leopard print sweater, peach poodle skirt and the bold dark floral print on her floaty, mostly cotton pieces.
What do you think? How would you style these pieces?