Designer Profile: Ajna

Tuesday, January 19, 2010









I will be the first one to plead ignorance about matters of eco fashion design. Before I checked out The GreenShows last season during New York Fashion Week, I was under the misguided assumption that eco fashion often lacked in the design category. But after seeing the stellar talent from last season, I'm just as excited about the shows coming up next month. After researching some of the GreenShows designers who will be showing for Fall 2010, I found myself enchanted by the softly draped silhouettes of Beryl Man, the Royal College of Art graduate, who launched Ajna in 2007, her socially responsible womenswear label, after stints at Donna Karan, Calvin Klein and working under Hussein Chalayan at Tse. Inspired by shapes in nature and applying a high fashion, intellectual sensibility to eco-friendly materials with a particular attention to knits, Man is definitely a designer to watch this season.

All images from Spring 2010, courtesy of the designer. Please check out http://ajnacollection.com for more information.

38 comments:

Shrimp Salad Circus said...

How many kinds of gorgeous is this stuff?!? I'm dying over numero diez, and it's all inspiring me to learn what the heck to do with my sewing machine!

P.S. I love the fried biscuit donuts. To hell with health!

Niki B. said...

this is awesome, i love their slouchy pants! you find the best collections.
xo Niki

http://ahautemess.blogspot.com

C. said...

These are great! love look 6
great blog!



xo,
owl-wings.blogspot.com

InnyVinny said...

How gorgeous! The designs are amazing.

Vinda Sonata said...

how awesome. those structured white dresses are very nice. in fact, most of the designs are very credible. seems promising... can't wait to see what they'll become in the fashion industry. i bet they'll be big!!

janettaylor said...

Love 6th one. So missoni!


P.S.: ♥Please don't forget to join the Three Birds Designs giveaway!♥

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Phiephie + Minnie said...

This is gorgeous! Such an inspiring collection and so wearable! I love your blog! We're following you now, hope you can follow us too :)

http://thefashionsmoke.com

yiqin; said...

Ah very beautiful.

FashionJazz said...

Wow I luv these, so inspiring!! Hope u have a lovely day xx

MissPlayground said...

love the collection! especially purple dress! x

Alice said...

I love these clothes - the neutral colour palette, the slouchy look, the flowing fabbrics. Gorgeous.

Looking Fab in your forties said...

I love looks 2 and 10 - gorgeous! Certainly looks like a designer to watch, could give Stella a run for her money in the Eco stakes!

Couture Carrie said...

Gorgeous looks!

xoxox,
CC

Cindy Whitehead said...

these looks are beautiful!!!

Sher said...

I love #10. Seems a lot of fabric goes into each of these with all the draping. Very nice!

nookie said...

simply gorgeous designs,I would wear them asap:)

alexkeller said...

i LOVE! definately going to go check it out. i'm amazed at the eco fabric choices now - have you seen a fabric store lately??

Allure said...

I personally love Bodkin, I think it's pushing the boundaries of eco fashion.

Design Darling said...

such innovative silhouettes — truly beautiful. thank you for sharing!

hannah elizabeth said...

wow look at those silhouettes! beautiful structures.

Susan said...

gorgeous silhouettes! love all the looks.
have a sweet day, darling.
xoxo

VersaStyle said...

Look #14 speaks to me... J'adore.

drollgirl said...

i love it!! i would wear many of these items (if i could afford them!)!!!

Dylana said...

Amazing looks!

colormenana.blogspot.com

Leah said...

I love 8, 15, 16... oh well, I love all of them. She is a genius.

Mish Dish said...

I love look #10, very modern. xo Mish

http://www.themishdish.blogspot.com

Alani Catleya said...

These are all just...
WOAH!
The drapey skirt thing (number 14)looks like its made of clouds.

Chic 'n Cheap Living said...

Hello no. 8 - dreamy drapes!

Chessa! said...

i'm in love with these looks. they just scream comfort and yet they are also so beautifully draped and styled. love love love.

StuddedLilly said...

my favorites are look 4, 9, 10! these pieces are gorgeous.. the shapes are very unique. usually i wouldn't think bagging, slouchy pants could put a laid back classy look, but this actually works! thanks for sharing again*

xo

Elizabeth Marie said...

WOW, incredible. 14, please and thank you!

Brunch at Saks said...

Oh wow- these pieces exude gorgeousness! Love them all! Going to check out the collection now :) XOXO

Sher said...

Wow, they're all slouchy, floaty, structured perfections! I love the white pieces!

thefatandskinnyonfashion said...

I love the draping and the huge silhouttes.

The Style Rider said...

this is such a cool collection! it is great that you are doing a blog like this. This is one amazing collection.

check out my blog!
www.thestylerider.blogspot.com

theclothingmenu said...

yeah, it amazes me too at all of the stylish eco-friendly/sustainable fashion collections out there. this is a great find!

amy kelinda said...

Gorgeous! It's amazing how eco-friendly fashion doesn't necessarily have to mean dull and drab!

The Owl's Closet said...

oh wow, these looks are gorgeous:D loving #15!

TheOwlsCloset.blogspot.com

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