Ce Weekend

Sunday, January 31, 2010

The APEX sale was wonderful! Despite freezing temps, plenty of fun people came out for shopping and drinks on Friday night at Tribeca Grand for our fundraiser sale. After weeks of planning, the four hour event went by in a blur... Here are some pictures from the evening. I promise to post some photos of my shopping finds later this week!




Above: a shopper browsing pieces from Ideeen and Risto!



Me and APEX board member, Suyin, catching up on the couch. What I wore: a printed dress from All Saints, a Topshop cardigan and VERY comfortable patent Lanvin flats. I was going to change into heels, but after hours of being on my feet that day, I decided to stick with the more comfortable option!


Doo.Ri


Me and Corrie


Bliss Lau chains










Tamara, our Beauty Editor and me!



Some board members and the Mr. (on the far right)

Special thanks to my beautiful blogger/Twitter friends, Aimee, Chrissy, Corrie, Diane, Lala, Pamela and WendyB for coming out to support our little event!!

I'm most proud of our PR and marketing for the event. Despite having a budget of $0 for publicity, we got a mention on multiple blogs and websites, including Racked, Refinery29 and Time Out. This year is all about word-of-mouth and social media marketing! Believe it.

Hope you are staying warm and cozy this Sunday... Be sure to stay tuned for a beauty giveaway tomorrow and a Fashion Week related giveaway on Tuesday!

34 comments:

thegoodgirlgoneblog.com said...

Looks like a great event. Congrats :)

Miss Glitzy said...

I love the dress that you are wearing! Congrats on the great event!

Leah said...

It looks like a very successful event... great job! xoxo

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Looking Fab in your forties said...

Wish I could have been there and it looks as though it was a great evening. If I had have been able to make it, I would have bought the dress at the front of the rail under the picture of you and Suyin, would have fulfilled this seasons trend for Nude colours and I like draping as it covers a mulitude of sins.

modediktat said...

Hi sweet D.,
wowo - looks like a real fun event! :-D Wish I could have been there, too! You look so beautiful in all the pictures! You wear a very sweet dress, suits you wonderful!
Enjoy the Sunday with Mr!!
xxxxx s

* Reena Rai * said...

Sounds like such a great event, looks like u had a great time so congratulations!! Even more amazing seeing as u had no budget for publicity :)

Brunette and Pink said...

Dee! It was so great to meet you! Congratulations on the success of the event!

Alani Catleya said...

Aw dang, that looks like it was super fun!

LJ said...

the sale was a succes, yipee! The pictures are lovely, and it seems like it was a fun event to be at. I wish I was living in NYC. Well done.
xx-LJ from SOS!

jen laceda said...

I'm soooooooo jealous!!! I want to grab some of those Doo.Ri frocks!

Leia said...

Great pictures!

DailyDivaDish said...

Looks like such a fun event! Loving your dress.
XO Piper

Saucy Glossie said...

aw so mad I missed this! you going to any of the Social Media week events this week? xoxo

Denise @ Swelle said...

Oh, how fun! I wish I could have been there. So happy the event you worked so hard for was a success!

Cindy Whitehead said...

you look GORGEOUS. So bummed I am in LA and missed it. You did a fantastic job putting it all together. As for the AW bag - hoping its not the next "it" bag and stays under the radar like it has in past seasons (that's just me of course - I like it if not everyone knows what it is) (-:

Kristin said...

Looks like an amazing event. Woop woop for bloggers helping bloggers promote!

nookie said...

it seems that was a great event!

Jaime said...

Looked like a fun and successful event! :) Love your All Saints dress.

SHOPJNSQ said...

Looks like it was a fabulous event! Love your outfit!

WendyB said...

Great event. And ENC of http://observationmode.blogspot.com/ got a cute t-shirt!

Sabine said...

Amazing, looks like so much fun and loads of great clothes!

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Livie said...

love that dress and cardigan you're wearing. looked like fun.

yes it's amazing what one can do with a bit of PR and social media. we found that out when we organized that haiti fundraiser last week. it was all free publicity that got people to come out.

thefatandskinnyonfashion said...

Looks great! I hope you have more successful events.

InnyVinny said...

YAAAAAAAAAAAY!!!

I'm glad the event went well. =)

stacy said...

Sorry I missed it :-( I succumbed to the cold.

Elizabeth Marie said...

Congrats love!!!!! Looks awesome and you looked gorgeous. Word of mouth FTW.

suyinso said...

You were amazing, Deanne -- great vibe, great turnout and you looked superb, too! Must remember not to let my Friday end-of-week self be photographed next to your glowing hotness. The Mister is a lucky guy.

Michelle said...

This looks amazing and you're so gorgeous!

Shrimp Salad Circus said...

Can I please borrow your life for a little while?! It seems like such a glamorous whirlwind and tons of fun!!!

Also - it was a pleasure having you up for the award. You know I adore DS!!!

Susan said...

congrats- it looks like lots of fun :)
have a sweet day, xoxo

alissa said...

looks like so much great stuff! congrats!

Hanako66 said...

congratulations...sounds like it was a success!

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