Designer Profile: Ideeën

Thursday, September 3, 2009

Junko Hirata and Atsuko Yanase are the design team behind New York emerging label, Ideeën, which blends a certain intellectual, Japanese aesthetic with a New York goth/streetwear vibe. The designers, who met while working at Catherine Malandrino, launched their own line in 2007, with a debut collection of simple, elegantly draped separates. This postmodern minimalism ties together their three collections thus far, with subtle changes of pattern and dramatic volume play through layers and whispers of surprising details for Fall 2009. Street punk inspired looks such as tie dye and corseted denim can wander into tacky territory in less able hands, but with this duo, the simple textiles sing and beg to be touched, worn, treasured. I’m looking forward to experiencing their Spring 2010 collection next week. Will they continue their global nomad theme as seen for Fall 2009, or wander back to the soft florals of Spring 2009? Stay tuned.

Ideeen Fall 2009 @ Dream Sequins

Ideeen Fall 2009 @ Dream Sequins

Ideeen Fall 2009 @ Dream Sequins

Ideeen Fall 2009 @ Dream Sequins

Ideeen Fall 2009 @ Dream Sequins

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FabBlab said...

Love the 3rd and last pictures.
I really need to get some acid washed jeans.

CC said...

Love Love Love acid wash jeans! Fab post. :)


Susan said...


Maverick Malone said...

Love this collection. Great post <3

xox, mavi

The Little Fashion Treasury said...

Happy and hopefully also sunny thursday to you!!!

These lace-up jeans are a DREAMTICKET!!!
Never heard about the brand before so thanks for sharing these photos!!!

Have a beautiful day!

Jennifer Fabulous said...

So gorgeous! And so mysterious...I love this line.

Mary said...

Hmm...i'm actually really feelin this collection.
I think i may like it! hehe.
Looks great.

Awww love that totally sucks about those sergio rossi shoes!
I think they would of looked kickass on you! :)

I haven't worn my miu mius all that much, surprisingly enough!:s
They're heaps comfy though! I guess I just havent been able to find outfits to pair em up with.haha.
It's terrible.
It will get warmer here soon, so I'm sure they'll get more loving then. hehe.


janettaylor said...

awesome! Esp. love that second jacket...


Nini's Style said...

Love the acid wash jeans w/ lace on the side.

Sher said...

I could do acid wash jeans :)

Behind The Seams said...

lovely pics!

Iva said...


daisychain said...

Wow, love the first picture especially.

Couture Carrie said...

Fabulous looks and profile! Love those lace-up pants!


PinkBow said...

cool label! did i mention, i love your layout?? :)

nookie said...

love the second look,great pieces!

Taylor Sterling said...

love this collection for fall.

Dream Sequins said...

I see people are really into the "acid wash" jeans :) I wouldn't mind. But I am not so sure I could pull them off!

InnyVinny said...

Is it bad that I want half of what's up there? That coat is AMAZING.

closetfullofnothing said...

LOVE the fur vest! great blog :)

Hanako66 said...

awesome stuff! that black jacket in the second image is so beautiful

Sarah said...

Ahh! That black coat is amazinggg

FashionMatchmaker said...

The coat is to die for!

D said...

Wow. I need those pants.

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