Junko Hirata and Atsuko Yanase are the design team behind New York emerging label, Ideeën, which blends a certain intellectual, Japanese aesthetic with a New York goth/streetwear vibe. The designers, who met while working at Catherine Malandrino, launched their own line in 2007, with a debut collection of simple, elegantly draped separates. This postmodern minimalism ties together their three collections thus far, with subtle changes of pattern and dramatic volume play through layers and whispers of surprising details for Fall 2009. Street punk inspired looks such as tie dye and corseted denim can wander into tacky territory in less able hands, but with this duo, the simple textiles sing and beg to be touched, worn, treasured. I’m looking forward to experiencing their Spring 2010 collection next week. Will they continue their global nomad theme as seen for Fall 2009, or wander back to the soft florals of Spring 2009? Stay tuned.
For more information, check out http://ideeen-newyork.com.
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