Introducing: Rock Socks and a Giveaway!

Tuesday, August 18, 2009

Rock Socks @ Dream Sequins
all images courtesy of Rock Socks

Rock Socks
is a new unisex accessories label in Los Angeles that specializes in colorful statement socks. I fell in love with the quirky, nostalgic charm of their debut collection of knee socks in punchy 70s colors. My hosiery wardrobe is mostly monochromatic and boring, but once in a while, I get the urge to rock a pair of offbeat socks. Fashion doesn’t always have to be monochromatic and boring. Sometimes, it can be unique and expressive in a very funny way such as wearing retro knee socks with words like “Evil” or “Nerd” on them. Erica Easley, founder and owner of Rock Socks, recently answered some questions about her new label. Please read to learn more and be sure to enter the generous related giveaway!

Can you tell us a bit about your background? Why socks? Why socks with words on them? Do you have a background in fashion?

I graduated from Columbia with a BA in English, and have been trying to figure out a way to combine my degree with my fashion obsession ever since. Isolating powerful words and putting them on socks, as I'm doing with Rock Socks, is a move in that direction, I think. I've worked in the fashion industry in one form or another for most of my adult life. Currently, I'm a partner in The Red Light
in Portland, OR, the West Coast's largest vintage store.

Rock Socks grew out of something I did on a whim a year ago: Obama Socks. Obama socks were the world's first-ever presidential knee socks. Knee socks with shorts have been my unofficial uniform for years so when Obama's campaign took off Obama Socks seemed like a no-brainer to me. They were featured in a bunch of media (Marie Claire
, LA Weekly, The Oregonian, etc.) and extremely popular - I couldn't keep up with demand...it was a great experience.

Who would you say are the typical Rock Socks customers and which city rocks your socks the most?

Rock Socks are playful, quirky and bold; they appeal to people with a good sense of humor and adventure, and strong passions. Because Rock Socks are new, I've focused promotion and placement on the West Coast, where I'm based. So, with that caveat, I'd say Portland rocks these socks the most. It's just a bike-friendly, sock-centric city. However, I'm interested to see what happens as time goes on because last fall, when I first began selling only Obama socks, I sent tons and tons of orders to NYC.

Which celebrity would you like to see sporting Rock Socks?

As for celebrities, I'd love, love, love to have Gwen Stefani or Andre 3000 wear Rock Socks (they look great with knickers!). Or Mette Lindberg of The Asteroids Galaxy Tour - she's so original (both her style and her music)!

What kind of hosiery trends do you think will be hot for fall?

Hosiery seems to be going in a couple of directions. I think that natural, dark colors and nubby textures on tights and thick over-the-knee stockings will be strong due to the continued influence of late Victorian to 1920's fashion. But that's counter-balanced by vintage sporty looks, particularly '70s and '80s athletic-wear, so brightly colored opaque tights and knee socks will also be good bets. Really, though, the biggest trend in hosiery this fall is hosiery itself. A couple of years ago, knee socks and tights weren't even on the radar. Now, it's all about how socks or tights can MAKE your outfit.

Thanks, Erica! To close, can you tell us about any plans to expand Rock Socks and its collections in the near future?

I absolutely plan to expand Rock Socks - this is such an untapped medium in fashion! I have so many ideas I can't wait to manufacture, but I also want to be responsible about growing my company so I'm not going to make everything all at once. Rock Socks will introduce new styles every few months. Soon we'll offer men's dress socks along with women's knee socks while probably continuing with some unisex designs, too. In fact, we have some awesome holiday socks in the works as we speak. I can't give away everything, but rest assured they won't feature snowmen or dreidels.

To check out the collection and to purchase Rock Socks online, check out the website here: http://rocksocks.net/.

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ROCK SOCKS GIVEAWAY!

Thanks to Erica’s generous offer, one lucky Dream Sequins reader will be chosen at random to receive all six designs from the current collection (excluding the Obama design).

To enter this giveaway, you must:
(1) be a follower of this blog via Google Friend Connect (see sidebar to the right under "Cool Cats Who Follow This Blog") and
(2) leave a comment in this post about how you would rock your Rock Socks.

**UPDATE** This contest is open to US and Canadian residents only. To my lovely international readers: stay tuned for other worldwide giveaways in the near future. They will be great, I promise!!

Deadline to enter the giveaway is Tuesday August 25th at 11:59 pm NYC time. One entry per person, please! Good luck!

116 comments:

Lily G. said...

haha, I'm loving those rock socks!

Claire said...

I follow already in Google reader! I would rock my socks at a sock-rock (or rather, a rock-soc(iety)) event, where I would want everyone to be wearing interesting socks whilst rocking out. Alternatively, I would want to literally rock my socks but putting them on with a comfortable skirt on a Sunday morning and finding a rocking chair and having a stick of rock. Preferably in the town of Rock. Surrounded by rocks.
Maybe I've taken this a bit too far now.

Annie Spandex said...

Sneakers, short shorts and a loose tank top. :)

Elizabeth Marie said...

So sick!!!!

I immediately thought of Gwen Stefani!

I would rock them at the gym, at the bar, and dancing around my house...and roller skating. :)

SO BADASS!!! YES!

Elizabeth Marie said...
This comment has been removed by a blog administrator.
Kat C. said...

I followed!

And these socks would really look good on their own. hehe kiddin

sometimes, i do feel sporty, so that would be great with a pair of shorts or badminton skirt

katch05 at gmail dot com

Jennifer Fabulous said...

Great interview. I love those socks!!! They are so awesome. I could have so much fun with them. Those are definitely something I would wear on the weekends when I'm out with friends shopping or at the park or being goofy around the house. I have a short denim skirt and variety of tank tops they would look cute with.

I'm already a follower. :)

Summer @ B is for Brown said...

i follow you and i am happy i do.

i mean, i love the smile ones and also the ones that say meat! hysterical. tell her to make bacon ones. ;)

i would wear them with my chucks--inside, outside, on the roof, in the air.

Madison. said...

OMG OMG OMG! You are seriously giving them away??

Ok, breathe...

I am already a follower of your blog and I would wear those little cuties with - it has to be done - a beat up pair of converse, shorts and a floral pretty top and a bow in my hair - alice in wonderland style. Just so I look all cutesy above the waistline and then totally rock CHIC below.

Loving your blog, and btw I got the postcard email today and am super excited about sending my postcards!!

Keep up the fabulous work :)

Madison

FabBlab said...

Adorable. And obviously already a follower ;)
Loving em'!
Agree with Elizabeth Marie, SO GWEN STEFANI!
Btw, yes we are going to the Warehouse sale, all of us and you're going to be our guide ;)

But you HAVE to come inside teehee.

thefatandskinnyonfashion said...

I totally follow you in google reader already. I need those nerds socks so I can wear them with skirts this fall. I am not ashamed on my nerdom lol.

Shopn'Chomp said...

I would rock them with a denim mini skirt and Chucks...oh yeah!

P.S. I'm a follower :)

Shrimp Salad Circus said...

I'm a follower, and I'd rock the Nerd socks with Chucks, a mini, my boyfriend's Snoopy "How Cool Am I?" tee, and my black linen boy's blazer.

They'd also be fun with my 'new' thrifted Wimbledon outfit...

shrimpsaladcircus{at}gmail{dot}com

Eyeliah SS said...

Iit would be fun with a schoolgirl skirt and white top. And the obvious choice of short shorts too and a striped tee.

Iva said...

ohhh these are SO much fun!! Totally great....and umm they could go with SO much awesome stuff :)

InnyVinny said...

AHHHH! I love socks!! These are too cute.

I'd take the nerd socks, a pair of shorts and an oversized plaid shirt over a tank top...with Chucks. I have the huge glasses already worked out.

Intrinsically Florrie said...

Apparently I can't enter but I would have commented anyway :D
I love statement socks, I never just wear plain ones. I'd wearing them with mid to short length skirts to stand out.

Hanako66 said...

those are so much fun!

Sheena said...

Those socks are awesome. I can definitely see Andre 3000 rocking them, too.

I'd rock these socks with a cute pleated skirt, almost like Cher in Clueless if in public. Or even on a nice day to lounge around the house with my pajamas on.

Great giveaway!

Jill Pilgrim said...

Love those! Must buy!!

Kristin said...

I think the beer pair would be better than lingerie for the hubs. Ah ha

vitaMinn style said...

I'll wear it with a short plaid skirt + tank + pumps! =)

Mo said...

I'm in love with the "smile" and nerd. I'd love the "evil" ones, but my parents would never let me get away with it. I'd rock my socks with a pair of converse, a hairpiece, black opaque tights and a waist-length graphic tee. It's punk rock and lovely!

K @ Blog Goggles said...

These are so awesome! I love them. I would totally rock them with some thick heels and a short skirt.

Also, I have a U.S. mailing address!

And of course I'm a follower :)

Karen said...

I'm thinking tacky overload: graphic tee w/ jean? khaki? patterned? shorts w/ a pair of patterned tights, and *then* having the socks on top and then sneakers of course.

Or you could go simple w/ a mini- or high waisted skirt, mary janes and a basic tee.

Gabby said...

This giveaway has my name allllll over it! :)

I'm a loyal follower...and I'd be wearing those all over the place. For reals!

daisychain said...

Argh, I hate being in the UK,
these are amazing.

princessdominique said...

I would have to say that I would rock them with a denim skirt and ankle boots. I'm so rocker chick...really!

Unfunded said...

I would rock those Rock Socks with nothing else...just my plain bare ass. I'd look good, too.

Subscribing to you now. Thanks for such a rad giveaway!

Educated Chicana said...

I would wear them when I play in my Adult Kickball league. Old Skool for the win!

PinkBow said...

ha! how cool are they!!

Mrs. Johnson 4th said...

I'd rock them with my old Levis cutoffs, running shorts, hidden under a long pair of pants as a secret :)

Congratulations, Natalie J
You are now following Dream Sequins

nookie said...

I'd wear the evil ones with black pumps and my black cape,mwhahaha:))

mverno said...

i follow. i'd use while taking long walks in the fall and with skirts
mverno@roadrunner.com

5webs said...

I am a follower, and I'd wear my new socks all pulled up with my retro, 70's style running shorts, my Adidas track jacket, and my Puma sneakers. I would be the coolest person in my neighborhood out jogging.
Alicia Webster
5webs@comcast.net

hofken said...

I would rock my socks in the afternoon at the office after court is over. We all slip out of our heels and into slippers - usually. I'd slip into my rock socks.

cdziuba said...

I follow, and I'd rock my Rock Socks by wearing them to a Sock Hop!

Anonymous said...

Very cool and cute socks. Perfect socks for the sox hop-
Diane Baum
esldiane@gmail.com

tinagirl said...

I would rock "Evil" on one foot and "Nerd" on the other!


follower: tina barker

Lee P said...

I love Rock Socks!!! I'd wear the beer ones to my football games!!! Rock around with the rest of the socks in shorts and tees.
I follow.

chinook92(at)gmail(dot)com

Amber said...

I would rock my socks with denim short and also with sporty shorts - in the summer and in the winter in my PJs!
Thank you for the giveaway :)
hurdler4eva(at)gmail(dot)com

I follow your blog!

cqueen2 said...

i'm a new follower

i would soooo rock the rock socks at my next girls night out ..thanks

wadesherry@hotmail dot com

Melissa said...
This comment has been removed by a blog administrator.
Melissa said...

I am loving the rock socks!! I would love to sport them to my kids sporting games!! Very cool vintage!

rachell said...

I'd rock the black &red "evil" socks with my favorite black boyshort panties &matching bra for my boyfriend... he would LOVE these! :D

OR! While rollerskating with a cute pleated mini skirt &shirt &tie :)

nick said...

I WOULD MAKE THOSE ROCK SOCKS LOOK GOOD IN MY SHORTS AND TANK TOP

Anonymous said...

These socks would be great for the womens soccor team! I would love to see Fergie the Dutches (Black-eyed peas) rock these socks!

roswello said...

well my teen daughter would be rocking these socks for sure she, already makes similar type leggings to go with the skirts or cut off jean shorts , she would love love these i would be the best mom in the world , i will cross my fingers for a win


i am a follower!!!
roswello at hotmail dot com

Deb K said...

I am a new follower and I would rock these socks with all my skirts :)

Bettina said...

Love them!

Cute skirt, hippy style fitted jersey and my converse!

bettinawellmaker at gmail dot com

Diana said...

I follow on my RSS reader, does that count???


I would love the Nerd socks! I won't go into the details of what I would wear them with (or not wear them with!) but I think my husband would find them uber-sexy!

Grad School Mommy said...

i go to big university in the South, so we wear shorts a long time down here. i'd sport your fabulous socks with all kinds of shorts: nautical ones, simple jean cut-offs, track shorts. good job on coming up with a great idea and niche market!

athompson said...

i fallow! and i would rock these socks with some cutoff shorts and my chucks! i wear socks like this allthe time and im loving these!!!!!!!

Bridgett said...

My teenager would rock these socks and rock them well. She loves different and crazy socks!

Bridgett said...
This comment has been removed by a blog administrator.
Anonymous said...

I love these very rockin

edq143 at yahoo dot com

Naddez said...

I'm a follower. And I will rock these socks with my denim skirts & my shorts, shopping, and around the house.

sam94son05@sbcglobal.net

Pattie Cordova said...

I follow. I would wear them with ice skates :-)

Sophie said...

i'd rock them with short shorts on an extroverted day. or wear them under my long jeans knowing i am radiating the word: XXXX.

Soy Pea said...

I'm a follower

soypea@gmail.com

Soy Pea said...

These remind me of skate socks. Which I'd probably end up wearing them to the roller rink. :P

soypea@gmail.com

Anonymous said...

I would totally wear them with my peace sign hightops!!!!
Zoe0825@verizon.net

bloggy mc bloggerson said...

I signed up as a follower. I would rock these with shorts or a cute skirt and a tank top or baby doll shirt. And I would were them EVERYWHERE!!!!

danosor said...

These socks look like so much fun and so Gwen Stefani.

pansy said...

So awesome that you can have socks like a rock star

Heather said...

I'd rock these at all the street festivals going on this summer and fall!

I follow your blog, too.

intensev5 said...

I follow. I love the socks --- I would rock them out everywhere -- at the grocery store would be fun!!! Thanks for the great giveaway:)

Dave said...

these are the only socks id wear if i won them, that is how i would rock them, daily....

Nancy said...

I follow via Google Friends and ...
I'd rock these socks with shorts and a t-shirt.

Nancy
allibrary (at) aol (dot) com

sd0126 said...

I follow the blog. I would keep things simple to play up the socks - mini skirt and tank top.

Arielle said...

Awesome socks!! I love wearing knee high socks, unless its flip flop weather of course! LOL

Arielle said...
This comment has been removed by a blog administrator.
fashionfrugality said...

Follower
&
I would rock them with a pair of short shorts and a simple tee! Cute!
kkondek at gmail.com

Carolyn G said...

Follower

I would wear these with a cute skirt and mary janes

Shop with Me Mama said...

I follow your blog! I would TOTALLY rock these rock socks in the nude! LOL :)

daxkimd@juno.com

Mc's Mommy said...

I would rock these socks at our family softball games on sundays!
feliciamking (at) rocketmail {dot} com

stephy905 said...

I follow your blog - stephy905

stephy905@hotmail.com

Huguette E. said...

~ following ..
~ These would rock with some short this summer.

Melissa B said...

I would absolutely rock my socks. I would wear them to work, with shorts, my pjs, everywhere! They are so cute! saidera1 at gmail dot com

Alice said...

Awesome socks. I would rock them all the time. I think they would look great at my soccer games.

ShesAnAngel said...

I would rock my Rock Socks when I hit Seattle for a night out..I would pair them with a mini skirt, a tube top and some converse :D

justine417@comcast.net

erma said...

I would rock my Rock Socks when out partying.
erma.hurtt@sbcglobal.net

Heather22 said...

Following: heathergf
My daughter would rock these socks because it's all the rage at her high school.
dontaskme22@yahoo.com

minishoes1 said...

What a fun giveaway! I have never heard of these. I would rock these socks in shorts and t-shirt,home and at the walking trail. Thanks! I follow. jacquecurl1@gmail.com

Shelly said...

following - my niece would rock them with her Vans

cassy said...

Following on google connect. I d rock my socks by groovin to the music.
wombatspurple at yahoo dot com

wendy said...

I am following your blog and I would rock these socks with my girlfriends during a girls night out!

madamerkf at aol dot com

missrantsypants said...

I follow.
And these are FAB!
I would rock these everywhere.

and I love wearing knee high socks in my kickboxing class, so these would be perfect.


clarkmurdock@yahoo.com

paula h said...

Follower. I would rock them with cutoffs or athletic shorts when it's warm and jeans when it's cool.

mom2anutball said...

Following now! Loving the NERD ones! I would totally rock them at our every saturday night poker game!


hawkgirl_16{at}hotmail{dot}com

Rachel said...

I would ROCK them with shorty shorts with pinstripes and birkenstocks, and I would love to show them off when I'm taking out the trash in the mornin'

racheliznewman(at)gmail(dot)com

JC said...

I'm a follower! These socks are way too cute!! They're gonna be a blast in my party!

chromiumman said...

i'm a follwer

i'd wear these with my kilt - no, i will not send you a pic

Mishia said...

I follow.
I'm in love with these socks. I'd wear them with capri pants or a skirt to show them off! They'd be perfect with a pair of chuck taylors!

Darcy said...

T-shirt, short shorts and converse. Yep. To pick up my son at his school and freak out the fancy fancy parents.

cherdon said...
This comment has been removed by a blog administrator.
cherdon said...

I'd rock rock rock (my socks) til broad daylight with these kooky, wild Rock Socks...

I'zzzzz just gotsta have them :-)

Jinxy and Me said...

These would be great once the cool fall weather hits. I would rock them with a short skirt and a sweater

tina said...

jean short skirt and tank top right now short skirt and sweater in fall thanks for the chance to win these are so cute following with google friend connect

Pam said...

I signed up to be a follower. I'd give these to my college daughter who studies biochemistry and LOVES knee socks and calls herself a nerd all the time. PERFECT!
Thanks so much!
pamelashockley(AT)netscape(DOT)net

Girly Remix said...

I'm a blog follower! These are really cute! I would totally rock these socks with a cute skirt (or booty shorts) and a solid but colorful tank top and some white tennis shoes so people can focus on my slammin' socks of course! :D

Kelly F said...

I am loving the NERD socks! I am a librarian (and a huge nerd) and although I might not be able to rock these out loud at work, I would totally rock them everywhere else! I follow your blog!

wordsmoveme at gmail dot com

pat jasmin said...

love the nerd socks

Alice H said...

I just became a follower - and I'd love to rock the "Smile" socks. They make me smile just looking at them! Thanks for the chance - alicedemskehansen at gmail.com

FDP 4 Life said...

i am a follower, i would rock these socks when i go to the sto

FOKXXY said...

I am a follower and I would totally rock these socks at the bar, birthday parties, parks, and especially Karaoke!!

ssummmer(at)gmail(dot)com

Amanda K said...

I'm a follower already.
I would rock those socks under my scrubs!

joannaonthelake said...

I am a current blog follower and I would rock these socks by just wearing them everyday and letting them give me that extra kick in my step! I would say my life in general rocks, hey, I'm alive, healthy, got 2 arms, 2 legs, I can see and hear, so life is good, that's a pretty darn rockin' reason to be wanting to sport around town in these fun, flirty socks! Thanks for the chance to enter.
joannaonthelake@gmail.com

kathy pease said...

following your blog as klp1965
kathy pease

my teen daughter would rock these socks during her soccer practice :)

Cairine said...

I would rock them on a cold winter night when I just can't get my feet warm! Warm socks, good book, hot chocolate -life is good!

barbara said...

Thanks for the contest! bahjeep@aol.com

Sorived said...

So many great ways to rock these socks that everyone has posted..I would for sure rock them with those 80s jogging shorts, you know the really short shorts, with wrist bands and and sweat band around my head and of course a regular T-shirt. Would I leave the house with them-YES! fo sure! oh and cute heals or sneaks.

purango said...

I would rock them at the mall when I go shopping. garrettsambo@aol.com

Heather said...

I would rock my Rock Socks when working out every single day with my girls!

lilyk said...

I became your follower. I would rock my Rock Socks by letting it all hang loose.

Donna said...

I am a follower. My daughter would love to wear them to school.
donna444444@yahoo.com

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