Shoptalk: Moxsie (Plus a Giveaway!)

Thursday, July 23, 2009

Moxsie header @ Dream Sequins
all images courtesy of Moxsie

Moxsie
, a new San Francisco-based website for independent fashion, may have a slick Silicon Valley look and an executive team with veterans from Zappos and Netscape, but its goal of seeking out cutting edge brands at affordable prices brings out the mushy West Coast native in me. I’ve fallen for the simple interface and navigability of the site, and the steadily growing roster of international labels for womenswear, menswear, shoes and accessories: a virtual buffet for all tastes and budgets (a small sample includes cult fav shoes by 80%20, bestselling jewelry by Potluck Paris, organic basics by Spun, edgy accessories by Necklush and vegan-friendly bags by Deux Lux). A helpful bio and photo of each designer accompanies their “shop,” which is always useful information when encountering a brand for the first time. Read on to learn more about this addictive new site from my interview with Director of Marketing, Julia Kung and to enter the amazing related giveaway!

Can you tell us a bit about the background of Moxsie? What is the concept behind the site?

Moxsie.com launched in January 2009 with the idea of being the destination to find independent designers- designers you really hadn’t heard of. We wanted it to be a curated, eclectic selection and we wanted it to be affordable.

I love the name-- does it have a particular meaning?

The name Moxsie (a slight misspelling of “moxie”) expresses the spirit behind our company. Our team and our audience are scrappily confident, curious and just a tiny bit crazy, in a good way.

Our motto, “Discover Independent Fashion” is also really important to us. We want to tell the designer’s individual story- that’s why you get a bio of the designer, you get lots of details about the product and the background. We hope you have a deeper understanding of the pieces and that you fall in love with the pieces even more that way.

Deux Lux grey Juliette tote @ Dream Sequins
Deux Lux tote

How do you select the designers and merchandise? If an emerging designer was interested in selling items through your site, what advice would you give them about submitting pieces for your approval?

Our merchandising team is in constant research mode looking for new designers. We try to select the pieces ourselves after poring over look books, going to trade shows and showrooms, etc. Also, through my marketing research I see what the bloggers are buzzing about and I pass it on to the merchandising team. We’re on Twitter as well and I’ve had designers approach us through Twitter who we’ve then added. But the best way to get directly in touch with our merchandising team is to email our lovely director of merchandising, Shilpa at moxsie dot com. She has an incredible eye!

Can you tell us about some brands that you’re excited about right now?

Right now I’m very excited about Necklush-super versatile and fun- all the girls at Moxsie bought one. We just shipped a few to an online magazine to use on a photoshoot. I’m living in my Sust sleeveless boatneck dresses for work with Matiko’s statement sandals.

In the last week of July we’re adding two new brands that are going to be huge. One is called DustieDoll- It’s got extraordinary details, a little punky and girly. Think tie dye legging or a mini dress with draped chains and studs. The second one is TT Collection, 100% pure silk- simple but luxurious and sexy dresses that might show a little bit of skin or be demure and flirty.

Who are the ideal Moxsie customers?

I think anyone has the potential to be a customer for Moxsie- as long as they don’t want to wear things just to fit in... We encourage bold sartorial statements (see Dimepiece), but if you want your style to whisper a little je ne sais quoi (see Ach Ach Liebling), we carry that too.

Dimepiece Scrabble leggings @ Dream Sequins
Dimepiece "Scrabble" leggings

I noticed that you have a separate sneaker and jewelry shop on the site. Can you tell us about those and about any future projects and collaborations in Moxsie’s future?

We created the sneaker and jewelry shops because these were our top selling categories and we wanted to make a destination to enable our customer to browse quickly through the categories. We will be adding a few more focused shops and remodeling the entire site to make it easier to navigate. Lastly, we are exploring collaborations that will promote designers who don’t have any manufacturing process set up- designer contests, giveaways, etc. The exploratory stuff should all begin happening in late fall or early winter.

MOXSIE GIVEAWAY

Did you know that Moxsie donates a portion of your purchase to a charity of your choosing (from a list of pre-selected worthy causes)? In the spirit of giving, we’ve arranged for a special related giveaway courtesy of Moxsie! One lucky reader will win a Necklush neckpiece (a seriously cool piece to jazz up a boring neckline). Rules are set forth below. Good luck!

Photobucket
Necklush neckpiece

RULES:
  • To enter to win a Necklush (color may differ from picture above): follow this blog via Google Friendconnect and leave a comment in this post about what intrigues you the most about Moxsie. Please leave an email address so that we can reach you if you win!
  • For a second entry, link to this giveaway on your blog or Twitter and leave another comment about the link.
  • This giveaway is open to citizens of the world and one lucky ducky will be chosen by a random number generator.
  • Deadline is Thursday July 30th at 11:59 pm NYC time. The winner will be announced the following day!

To learn more about Moxsie, visit http://moxsie.com!

75 comments:

Claire said...

Tweeted! http://twitter.com/electricclaire

As for what intrigues me most - I love how it's smaller independent brands and also trying to be affordable.

Brigadeiro said...

Wow, brilliant stuff there! Thanks for sharing! Am off to check it out further :)
xx

Mads said...

Hi there been following you for quite sometime now..=) Love Moxsie's variety of stuff, they are unique and not generic looking stuff that you see on other mainstream online shops.. And I want the leopard wedge I saw on their store..

ps.. I did a shoe post for my 50th, hope you can check it out!=)

thefatandskinnyonfashion said...

I am going to check out moxsie right now. This interview seriously made me a fan before I've seen the site.

TheBeautyFile said...

I love that duffle! I think that brand does a great job of combining great trends and very affordable prices!

Shrimp Salad Circus said...

I follow ya! I love that this site donates to charity but even gives you options so that there's a charitable that's going to have a place in everybody's heart. I also think it's really smart that they offer free shipping and returns.

Finally, I think Moxsie is fabulous because much of their stock is completely different from what you'd see in more mainstream shops.

shrimpsaladcircus{at}gmail{dot}com

Shrimp Salad Circus said...

I tweeted http://twitter.com/ShrimpSalad/status/2800266844!

shrimpsaladcircus{at}gmail{dot}com

Couture Carrie said...

Fabulous pieces, darling! Love the leggings and scarf so!

xoxox,
CC

P.S. I am not an official follower of any blogs but I am a devoted reader so I hope you will enter me in your fab giveaway!

corrie said...

Oh sweet, I definitely love that they donate a portion of profits to charity - and it's also awesome that I hadn't heard of them before. Great interview.

Already following you btw ;)

corrieladylunacy at gmail dot com

InnyVinny said...

Followed!

And I dig this site because it's hard for a lot of emerging talent to, you know...emerge. I love the selection there. So much to choose from and it appeals to people across the board.

InnyVinny said...

Tweeted!

http://twitter.com/InnyVinny/status/2801352981

Savvy Mode SG said...

what a cool site. have to check it out.

Iva said...

those are great pieces! I will have to go take a look at the site!thanks!

Eyeliah SS said...

I do follow on google. :)
I like how Moxsie is out to be unique and the items are such standouts.

eyeliah (at) stylesymmetry (dot) com

Eyeliah SS said...

Tweeted :-)
www.twitter.com/stylesymmetry

Birdie! said...

I tweeted you, girlie! Thanks for introducing us to Moxsie! I love that they list indie brands.... Their stock is super fun!

Jaka Merriman said...

Loyally tweeted! http://twitter.com/jaka_merriman

I must also say that those Scrabble leggings blew me away! I have a pink tutu that's just begging to be paired with them...

Birdie! said...

Oh! I went and put your contest in my links for today as well, darling!

JP said...

Yay, I was the 190th follower!

What intrigues me most about Moxsie is the fact that they'll donate a portion of my purchases to charity... and I get to choose which one!

Thanks for the chance to win!

Love,
JP
http://denimdebutante.com

JP said...

And, I just tweeted it! http://twitter.com/denimdebutante/statuses/2803823343

Love,
JP
http://denimdebutante.com

thefatandskinnyonfashion said...

I just tweeted @thefatandskinny. thefatandskinnyblog[at]gmail[dot]com

I think the idea behind Moxsie is amazing because it brings get brands together in one place. I think it is great for the economy and great for fashion when sites support Indie designers.

GypsiesThread said...

I follow you! What intrigues me most is how many repurposed and upcycled fashions are on the site. I will be shopping there for sure!!

gypsiesthread@yahoo.com

Elizabeth Marie said...

mama loves that bag!! I have to go check out the site...thanks D :)

WendyB said...

Okay, you've convinced me! I'm ready to shop.

i.d. said...

I'm so glad to find someplace that supports the smaller indie labels! Great Q&A. xx

Sheena said...

I'm pretty sure I'm following you! :)

What intrigues me most about Moxsie are the brands that they carry. The clothing is pretty affordable while still being unique at the same time. I'm really interested in exploring the site more and checking out all of the brands that they carry.

drollgirl said...

I AM HEADING TO THAT WEBSITE RIGHT THIS FUCKING SECOND!!!

alexkeller said...

say, i just twittered that i entered the contest, and now i'm actually doing it!

alexkeller said...

and although i've been following you, i'm doing so on google connect,too.
what intrigues me about Moxsie.....those serpent rings! ssssss!

Hanako66 said...

I love Moxsie...it is such a wonderful concept. The lesser known designers, coupled with their large hearts makes for an awesome shopping experience!

Hanako66 said...

is is on my sidebar...woohoo!

Polished Sense said...

I love these photos. I love the pants and that green necklace. The bag is so cute too. Is that necklace made to buy? (Newspaper one)

xo,
Jessia

Ashley said...

I follow you! And what intrigues me most about Moxsie is their selection of designers - most I hadn't heard of before checking out their site! I love how they support the small guys!

KikiZoe86(at)yahoo(dot)com

Ashley said...

I Tweeted about the giveaway here:

http://twitter.com/BreakfastatSaks/statuses/2810143614

KikiZoe86(at)yahoo(dot)com

K @ Blog Goggles said...

So awesome! I love this idea (Moxsie) and am on my way to their site now. But first, here's my entry for the necklace! And of course I'm a follower :)

MizzJ said...

I follow you already :) That giveaway item is so cool and different and that is what intrigues me most about places like Moxsie, and Etsy - you're guaranteed to find something nobody else has.

Lizzie said...

Following your blog.

The Necklush is soooo cool I really want it!

Lizzie said...

Tweeted!!
http://twitter.com/wizfoe/statuses/2812099833

Carlotta said...

oh gosh I adore this necklace!! the store is amazing I'm in love with http://moxsie.com/doubledown/eightyfourseries-frames-blue.html gorgeous!!

Lilee said...

OMG LOVE THE LEGGINGS AND THE NECKLACE!!! AHHHH! I WANT THEM! send them to australia for me! haha jokes :)

sd0126 said...

I follow the blog.
I love that Moxsie stocks off-beat brands and products that I can't find elsewhere.

sd0126 said...

Tweeted - http://twitter.com/sd9302/status/2816796180

Jess said...

Tweeted! http://twitter.com/jesserker

I'm following your blog; I'm intrigued and looking forward to reading more :)

Moxsie intrigues me because it promises to be very different, with beautiful and unusual items that you can't find anywhere else.

DaisyChain said...

What an incredible site, I love the donation pledge!

Vyque said...

I can't get over had genius the name Necklush is!!!

LJ said...

damn i don't use friend connect! what intrigues me the most is their enthusiasm in promoting individuality in style, and helping small designers get big!
xx-LJ from SOS!

Annie Spandex said...

Lol, I just followed you before reading this post! I just recently found Moxsie and I love how they want to showcase indie designers--so many awesome unique shoes!!

Annie Spandex said...

And I tweeted :)
http://twitter.com/AnnieSpandex/status/2825634473

puye said...

I 'd love to win

Nadine said...

What intrigues me most about Necklush is how bold a statement you can make!

Cathy said...

I follow you on Google Friend Connect and would like to be entered into the giveaway.

As someone who lives in a rather small town, what intrigues me the most about Moxsie is that it makes these independent brands & designers an accessibility that is otherwise very hard to find.

Kb said...

I am now following you publicly! What intrigues me most is their support of new designers; interested to see who and what is coming next!

Midtown Girl said...

Count me in! And portion of their sales go charity? How can you not love that?!

Gonna check out their site & side bar post as well! xoxo

Meg said...

I think Moxsie is great because it's really important to support independent fashion and up-and-coming designers.

Meg said...

And I just tweeted it!

E said...

I'm intrigued by their sneaker shop, quite honestly. I've been wanting a cool new pair of kicks and something unique is key.

djgroz said...

they offer free shipping and returns.

Chris said...

Fabulous pieces, darling! Love the leggings and scarf so!

Kara said...

I really like this giveaway and this a fun piece to have that's for sure. I love the bags , as im a biggie on having my different bags. I also follow your blog thanks lil_lolas@hotmail.com

Kara said...

I blogged this giveaway today http://organicgirlcontests.blogspot.com/2009/07/moxsie-necklush-giveaway-july-30-2009.html lil_lolas@hotmail.com

Anonymous said...

The clothes are so different and sexy. I just love them. Gnawbone1@Prodigy.net

la petite fashionista said...

I did a post a while back on Moxsie as well! i love that they are a retailer that gives back to charitable causes!

(i'm already following your blog! )

Necole said...

I fell upon your blog the other day and I had to follow, (even before I heard about this giveaway). I have a blog myself that showcases the independant designers musicians (basically all that is creative)
I love that you have the same passion for the independant:)

Ashe Mischief said...

1. Added you on Google Friend
2. Tweeted! http://twitter.com/ashemischief/status/2929288331

Lalaland said...

Following you now! I'm loving Moxsie!

BetseyJ said...

added!
tweeted!
http://twitter.com/BetseyJ/status/2933832633

I just love the variety of what Moxsie carries. They basically have everything for every type of style female out there.

betseyjay@gmail.com

SF Indie Fashion said...

SF Indie Fashion is a huge fan of both Dream Sequins and Moxsie - we always find something new to love when we visit.

Now following ya!

Tweeted:

http://twitter.com/sfindiefashion/status/2933865528

Erika Kali said...

LOVE love LOVE the blog, I have found so many things that I would have never known existed on here! Plus, it's great to see a site that is involved with charity as well.

erika(dot)cunliffe(at)gmail(dot)com

Erika Kali said...

ooh, also tweeted (www.twitter.com/erikakali)

gotta check it out some more, goodness I love that Lux tote

Deka said...

what intrigues me is the name. that is one of my sister's nicknames so i immediately visited the site!
deka@thatshideous.com

purango said...

I am intrigued by the unique cutting edge fashions. garrettsambo@aol.com

Sher said...

I found you thru WendyB!

This is the second time I've seen this necklace this week....very unique!

since it's the 30th lets just say I'm fashionable late ;)

noble beeyotch said...

Wow this is so uhmazing....could be used as a scarf too!....nice!!

i hope i am not too late for the giveaway!

lilyk said...

I love the Bijules 3 Finger Serpent Ring in Silver!

lilyk@mail2world.com

vidalia said...

I love the access to such fresh designers

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