Thursday, May 21, 2009

above: the homepage of NOT JUST A LABEL (NJAL)
all images courtesy of NJAL

NOT JUST A LABEL, a global showroom and network for emerging avant-garde fashion designers and the fashion industry, which launched in April 2008, will be opening its online shop starting May 28th. I was impressed with the offerings available for the next crop of fashion talent: young designers can post lookbooks and video content for buyers and media; peruse job listings, information about fashion schools and interviews with fellow designers.

Although any designer can apply for free membership to the site, founder Stefan Siegel explains the website's loose "quality control" guidelines: "We only accept avant-garde designers who have shown less than five to six collections and don’t have a chain of flagship stores in place," he says. "Meaning we don’t accept large brands, and we want sophisticated designs (i.e. no simple t-shirt designs)."

The new online shop will offer limited edition items from new and established NJAL members, culled by a selection committee in collaboration with leading fashion figures, such as Robin SchuliƩ of Maria Luisa and Unit F, the Austrian Association for Contemporary Fashion this month and Diane Pernet of A Shaded View on Fashion starting in July. "We are accepting submissions from all NJAL brands, starting-out or established," Siegel says of the anticipated monthly process. "On a monthly basis a new key industry figure will be asked to join us in the selection process, resulting in a different monthly collection."

While NJAL began with a focus on a few schools and markets such as London, Antwerp, Paris and Berlin, word of mouth and press, Siegel says, have attracted visitors and members from the US, Asia and South America. As for future plans for the site, Siegel says coyly that the next phase will involve more hands-on work with its designers: "NOT JUST A LABEL will carefully select young designers from its talent pool who have the potential to grow and offer a unique 360 degree service and support... I wish I could say more!"

Sound intriguing? Check out some sneak peeks of designs available in the shop starting as early as next week...

above: Piastanchina

above: Schipper Arques

above: Jiwon Jahng

above: Anuschka Hoevener

above: Vibe Johansson

For a complete list of designers available in the new shop (including Canadian label mono), check out the website:

Related Links:
A Shaded View on Fashion on the shop
Unsuitable Life

More Shoptalk on Dream Sequins:
Welcome Hunters


Eden said...

thank you so much for posting this! this is such an incredible opportunity for up and coming designers! i have tons of friends here in the city who have incredible works and who could only wish for a bigger avenue to showcase their stuff. this is amazing, thanks!

much love


Brigadeiro said...

Ooh! Look forward to the opening of their online shop, looks absolutely amazing! :)

DaisyChain said...

Thank you, I love your blog =)

Jesspgh said...

Gorgeous photos! This sounds like such a promising website. I cannot wait for the launch now. Thank you for informing me about it!!

E said...

What a genius idea. I can't wait to check it out. Hopefully this won't be dangerous for my pocketbook...

Denise@Swelle said...

Finally, a platform for those who really need it - and deserve it!

This is so exciting, thank you for the preview!

K @ Blog Goggles said...

They're opening on my birthday! I can't wait :)

The Socialite said...

wow, what a great website! Thanks for sharing I will absolutely be checking it out, it's a lovely idea for new emerging talent!

clandestinechic said...

This looks like it's going to be awesome! The designers and the designs look very promising. I can't wait until the launch to poke around some more. Great platform for up-and-coming designers.

MizzJ said...

Cool concept!

K @ Blog Goggles said...

I love any new online shopping opportunities, and this place sounds awesome. Thanks for the heads up! I would have had no idea otherwise :)

Wicked Halo said...

This is a great concept! And I really like Anuschka Hoevener's vest or whatever it is! very edgy and cool!

SOS! said...

amazing designs..will check that out now!!
xx-LJ from SOS!

Dream Sequins said...

Eden: Thanks for your visit! I am glad I could connect you with an amazing resource!!! Let me know if your friends get on NJAL; I'd love to take a look!!

Brigadeiro: I better start saving now ;)

DaisyChain: Thanks for the visit, lovely!

Jesspgh: Glad to introduce you to something new!!

E: Ooh girl. Watch out! I really want most of the pieces I posted on the blog :(

Denise: I'm so excited. It's going to be great.

K: Ooooh happy birthday girl!

The Socialite: It seems a lot of these type of websites are creeping up on us...
And that's a good thing!

clandestinechic: Thank goodness for the internet. Can you imagine emerging designers trying to make it in the world in the old days?

MizzJ: Glad you like!

Wicked Halo: I know. Isn't it cool? I think it's a vest, too... Um... Maybe a harness? ;)

LJ: I could totally see you girls rocking some of these designs. Very creative.

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