Designer Profile: Wren

Tuesday, May 12, 2009


above: looks from Spring/Summer 09
all images courtesy of Wren


Los Angeles based label Wren takes its name from a darkly romantic figure in the Dickens novel Our Mutual Friend, named Jenny Wren, who makes dresses for little dolls, but the label produces spirited, feminine frocks with a hint of tomboy toughness. The line, started by designer and founder Melissa Coker, has developed a loyal and famous fanbase in just two short years, including bright young things, Katie Holmes and Rose Byrnes. I recently purchased an unapologetically feminine, violet silk and chiffon dress from Wren and… I must say I’m hooked. The dress is flattering, wearable and seasonless, but definitely not boring: something I can wear to the office under a light jacket, then on to a fundraiser uptown and later, to an afterparty downtown. Take a look at this interview with the lovely Melissa Coker and be prepared to enter the enchanted world of Wren…

When designer Melissa Coker tells the story of how she started her womenswear label, Wren, it nearly sounds like the wild, random path of a character from a Dickens novel, which happened to provide the inspiration for the label’s name. No stranger to the fashion world, Coker decided to start her own line after stints at Helmut Lang, Vogue and W. “I decided to make some things for myself that I was wanting but couldn't find in the market,” she explains. “In the end, I had a grouping that felt more like a collection than random odds and ends, so I decided to show the pieces to Opening Ceremony and they bought the whole collection.”

Since that auspicious first collection for Autumn/Winter 2007, Wren has shown five collections and recently began showing at New York Fashion Week. “I definitely draw inspiration from both cities,” Coker says. “I lived in New York for nearly 10 years before relocating to LA and I find that the cities complement one another so nicely.”


above and below: looks from Spring/Summer 09


The label’s style, Coker says, has “toughened up a bit,” over the past few seasons. “The Wren girl is more like a super feminine heroine with a tomboy’s touch these days,” she explains. Along with the label’s subtle stylistic changes, she says her design process has become more formalized, starting with inspiration boards and the formulation of a muse for the season.

For Spring/Summer 2009, Coker took cues from hand-crafted techniques like batik and tie-dye: “I wouldn't go as far as saying that there was a hippie element to the collection but certainly a bit of that LA folk sort of feeling.” The most recent collection, for Autumn/Winter 2009, was “more about the pretty trouble maker a la Cybil Shepherd in The Last Picture Show or the school kids in To Sir with Love,” she says of Autumn’s mod delinquent look.

Future plans for the label include building an online store on the Wren website. In addition, Coker says she finished shooting a Holiday 2009 lookbook, which should be online soon. "Alexa Chung and Tennessee Thomas modeled and the pictures are so sweet I could die," she gushes. Expect great things from this designer, who, for now, seems content to continue building her business on the West Coast: "Everything I make is produced here in LA which I am really proud of. It feels great to be able to help sustain the local garment industry not to mention the environmental upside from producing all the goods locally."


above and below: looks from Autumn/Winter 09


Wren is available at various outlets worldwide, including Planet Blue, Henri Bendel and Harvey Nichols in Hong Kong. A selection is also available at Revolve Clothing online. For more information, please check out http://www.wren-clothing.com and http://www.revolveclothing.com/brandpages/wren.jsp.

Related Links:
Paper Magazine profile of Wren
Racked LA story about Spring collection at Feature
Uinterview with Melissa Coker

More Designer Profiles on Dream Sequins:
The Battalion
CRHEE
Sophomore

12 comments:

The Haute-Shopper said...

Ah, I almost bought a Wren dress once, but they no longer had it in my size. I love how the items have a girly hint, but are still cool. And I love the colors. Hey, does this mean you finally bought something that wasn't black? ;-)

K @ Blog Goggles said...

These are absolutely amazing looks. I'm definitely checking out the Revolve store now!

Hanh said...

Those looks are fabulous. I love the colors too.
Hanh,
www.life-in-travel.blogspot.com

stylewithbenefits said...

Great profile! The lookbook with Alexa should be amazing! I'm esp. loving the black cut-out bow dress.

xo, Becs
http://www.stylewithbenefits.wordpress.com

Helen Cox said...

I love the fact that their name is Dickensian and that they've kind of reinvented ideas surrounding that name!

Allure said...

Your post is one hundred better than mine!

Ashley said...

Oooo I like this! Great designs, great styling too.

-Ashley
http://breakfastatsaks.blogspot.com

The Dark Bohemiian said...
This comment has been removed by the author.
Denise @ Swelle said...

Thanks for this great post - Wren's F/W 09 was one of my favourites from fashion week. Girlie yet cool. And it was like each model had her own persona (I gave them all backstories).

To me Wren is a relatively new discovery and Alexa Chung is getting old here (major over-saturation in the UK) so that's a bit of a let down but who cares. That's marketing and it's the clothes that matter in the end. I love them.

I want to see this dress of yours!!

WendyB said...

What great inspiration for a label name!

emma said...

i love that cut out dress

Dream Sequins said...

Haute-Shopper: Yes. I've been rocking the non-black wardrobe! And it's all I can see when I go shopping now. I'm a changed woman... for now ;)

K: Glad to introduce you to Wren!

Hanh: I think you could definitely rock some girlie Wren looks!

stylewithbenefits: The holiday lookbook is out! I'm posting links to it soon :)

Helen and WendyB: Glad you approve of the Dickens-derived name!

Allure: Thanks for your comment! Love your blog!

Ashley: It's adorable, right?

Dark Bohemian: Thanks so much for your commment... Will check out your blog!

Denise: I love the idea of each model having their own backstory... And I agree with you about Alexa Chung being kind of overexposed, but I think we Americans can't get enough, since she is due for her own show on MTV. The next step in world domination ;)

emma: I do love the cutouts, still. Thanks for your comment!

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