While researching my recent trip to San Francisco, I stumbled upon Anica, a bijoux boutique in the Russian Hill area that has been open for nearly two and a half years. The owner, Rati Sahi, was a business major in college and spent time in Europe before returning to the US to open the boutique. Perhaps her continental travels inspired the minimalism of the space: muted walls and clean lines calculated to let the clothing shine. If you are in the Bay Area, the shop is definitely worth a visit. There’s also a website and a blog where you can ogle the goods, a mix of emerging and established designers (including local designers).
“Anica is artful, conceptual, but still playful,” Rati Sahi says of the concept behind her Russian Hill boutique. The description can easily apply to Sahi herself, who does most of the buying in Paris and New York and looks for pieces that she describes as “clean yet edgy with an unexpected confidence through their imperfections.”
Rather than focusing on trends, Sahi says she tries to buy shapes and pieces that will last a long time. “I have to respect designers for their sensibility and vision,” she explains. “But I do love all the pants now—they are timeless and so much fun. Lots of room to be creative!”
above: a shot from the Anica Boutique website
all images courtesy of anicaboutique.com
This season, Anica carries pieces from Wood Wood, Mociun, Acne and Rachel Comey. Sahi is especially thrilled to carry Danish label, Wood Wood: “I have been wearing the [loose and slouchy menswear-inspired] ‘Teresa’ pant with everything this season but the whole collection is great.” In terms of new emerging designers this season, Anica started carrying RosenMunns, a local designer based in San Francisco working with interesting prints and conceptual design pieces. As for pieces that are flying off the shelves-- Sahi says so far this season, they can’t keep the Rachel Comey clog “Show” or Acne anti-fit jeans in stock.
above: Rachel Comey clogs
above: Wood Wood "Teresa" pant
above: a sold out t-shirt from RosenMunns: "I Ate Mary-Kate"
The typical Anica customer, Sahi believes, is a woman who is “naturally original, with an understated sort of style… Someone who is intrigued by the artful clothing she wears. Someone who appreciates both emerging and well established designers and is also socially conscious. She cares not only about the end product, but what went into the piece she is wearing.”
2418 Polk Street
San Francisco, CA 94109
What do you think of Anica? Do you think it reflects eclectic Bay Area style? I look forward to reading your comments!